Digital Marketing Executive
|
Matt recently joined MRY as a Group Program Director across a portfolio of accounts.
Matt joined MRY from R/GA where as a Group Director he managed teams on the Verizon and Capital One accounts in both New York and Chicago. Matt oversaw a wide variety of digital projects including e-commerce websites, mobile applications, social media marketing and online advertising. Before joining R/GA, Matt was the Managing Director of Interactive at Lowe New York where he was a key member of the leadership team that transformed the agency - Lowe was named 2008 "Comeback Agency of the Year" by Ad Age. During his tenure at Lowe, Matt was deeply engaged in award winning digital efforts from website development to social media activities. He was a core member of teams spanning multiple countries and agencies. Matt joined Lowe after serving as Executive Producer/Director of Interactive for Firebrand. Firebrand was a start-up venture created by John Lack (co-creator of MTV) and funded by Microsoft, NBC Universal and GE Capital that specialized in bringing the best in creative advertising to TV, Web and Mobile Devices. Prior to Firebrand, he worked at Ogilvy Interactive where he managed a line of Business for IBM, an e-commerce website for Sears and launched an integrated advertising campaign for Morgan Stanley. Throughout his career Matt has worked on projects across numerous vertical markets including Consumer Electronics, CPG, Entertainment, Financial Services, Government, Healthcare, Media, Technology, Telecommunications and Travel. |
 |
| ©2009 - 2013 Matt Picheny. All Rights Reserved. | matt@picheny.com |